Black Identity
Description
Black Identity celebrates the power of knowing who you are. It speaks to pride rooted in heritage, unity grounded in love, and the quiet strength that comes from embracing your truth. It reminds us that our history, culture, and spirit are not just stories of the past, but foundations for the future we continue to build.
This design is a reflection of belonging and purpose — a declaration that being Black is not just identity, but legacy. It calls us to walk in pride, to honour those who came before us, and to live fully in the light of who we are.
Essential Tee – Universal Fit
- Material: 100% ringspun cotton (fibre content varies by colour)
- Weight: 8.8 oz (CA) / 5.3 oz (US) / 180 gsm (EU)
- Fit: Classic fit
- Surface: High stitch density for crisp, detailed prints
- Construction: Taped neck and shoulders; double-needle sleeve and bottom hems
- Care: Pre-shrunk to maintain sizing
- Sustainability: Cotton sourced through Better Cotton initiatives; OEKO-TEX certified dyes
Essential Tee – Women’s Fit
- Material: 100% ringspun cotton (fibre content varies by colour)
- Weight: 8.8 oz (CA) / 5.3 oz (US) / 180 gsm (EU)
- Fit: Semi-fitted silhouette
- Surface: High stitch density for crisp, detailed prints
- Construction: Narrow rib collar; taped neck and shoulders
- Care: Pre-shrunk to maintain sizing
- Sustainability: Cotton sourced through Better Cotton initiatives; OEKO-TEX certified dyes
Premium Crewneck Sweatshirt – Universal Fit
- Material: 60% cotton / 40% polyester with combed ringspun cotton face
- Weight: 14 oz (CA) / 8.3 oz (US) / 280 gsm (EU)
- Fit: Classic fit
- Construction: Ribbed collar, cuffs, and waistband; double-stitched seams
- Features: Pill-resistant, shrink-resistant, smooth print surface
Premium Hoodie – Universal Fit
- Material: 60% cotton / 40% polyester with combed ringspun cotton face
- Weight: 14 oz (CA) / 8.3 oz (US) / 280 gsm (EU)
- Fit: Classic fit
- Construction: Double fleece-lined hood; ribbed cuffs and waistband; side seams; reinforced stitching
- Features: Pill-resistant, low shrinkage, strong colour retention
Premium Drop Shoulder Hoodie – Universal Fit
- Material: 60% cotton / 40% polyester with combed ringspun cotton face
- Weight: 14 oz (CA) / 8.3 oz (US) / 280 gsm (EU)
- Fit: Relaxed drop-shoulder fit
- Construction: Double fleece-lined hood; 2×2 ribbed cuffs and waistband; reinforced seams
- Features: Pill-resistant, low shrinkage, smooth print surface
Care
To maintain the beauty and integrity of your purchase, we recommend treating it with care. Simple maintenance practices can effectively preserve the longevity of your favorites. We encourage you to refer to the care instructions included with each item, designed to help you keep your purchase in top condition.
Design
Inspired by the pull of ancestry and refined through thoughtful design, each piece offers a moment of stillness — reflecting the stories, roots, and strength carried through us. Created with care, it brings beauty into daily life while honouring the memories and connections that we hold close.